Book to Shelf

write@booktoshelf.com 1400 112th Ave SE, Suite 100, Bellevue, WA 98004
HomeServices › Book Marketing

Book Marketing

Launch campaigns and sustained promotion, so your book does not disappear a fortnight after release.

Overview

Book Marketing

The pattern is familiar: a flurry of sales from friends and family in week one, then silence. Sustained sales come from placement in front of readers who buy in your genre and have never heard of you. That means reviews early, advertising that is measured rather than hoped at, and a plan that runs for months rather than days.

What's Included

Everything in this service

Launch plan

A week-by-week calendar built around retailer algorithms.

ARC campaign

Advance readers recruited to post reviews in the opening days.

Advertising

Amazon Ads managed against a target return, not vanity impressions.

Promotional placements

Applications to newsletter features and price-promotion sites.

Social content

Assets and copy for your channels through the launch window.

Reporting

Weekly numbers with plain-language explanation of what they mean.

How It Works

The process, step by step

  • Audit

    Listing, cover and description reviewed before any spend.

  • Pre-launch

    ARC team assembled and promotional slots booked.

  • Launch week

    Coordinated push across ads, email and social.

  • Sustain

    Ongoing management, with budget moved to what is working.

What You Receive

Deliverables

Marketing planARC team and review trackingManaged ad campaignsSocial content packWeekly performance reports
Pricing

Every book is different, so we quote on scope rather than a fixed list. Tell us where your project stands and we will send a costed proposal within one business day — no obligation.

Request a Quote →
Questions

Book Marketing FAQs

Most authors start around $10–20 a day and scale what returns. We will not spend more without evidence.

No, and anyone who does is selling you something. We can maximise the chance and be honest about the odds.

Ads give signal within two weeks. Sustained ranking usually takes two to three months.

For ad management yes, at the advertising level only. You keep full account ownership.

Related

Works well alongside

Ready to start?

Tell us about your book and we will come back with an honest assessment and a costed plan.

Call Now Get Started